ROLE: Video Editor
Arcosanti, 70 miles north of Phoenix, is an experimental town with a molten bronze bell casting business. RTH Shop, an independent clothing line, selected the town to be the location of their first-ever lookbook shoot. The video takes a split-frame approach as a means to visually echo the brand’s commitment to the notion of “multi”, in whatever form it may take.
The video was featured in GQ’s article covering the launch of the lookbook.